Integration of AI technologies into corporate investment management as a means of development and innovation of business processes in a competitive market

Abstract

Modern corporations face the need to adapt to rapidly changing competitive market conditions. The integration of artificial intelligence (AI) technologies into investment management is becoming an important strategic tool that improves efficiency, minimizes risks and stimulates innovation in business processes. This article is devoted to the study of the impact of AI technologies on corporate investment management, as well as their role in the development and improvement of market strategies. The study used a theoretical analysis of the literature, empirical methods (analysis of successful corporate cases), and a comparative analysis of the effectiveness of using AI solutions in investment processes. An assessment was made of the adaptation of machine learning algorithms, analytical data processing and automated forecasting systems in investment management. The results of the study show that the use of artificial intelligence technologies allows companies to: 1) quickly analyze large volumes of data and make informed investment decisions; 2) reduce costs by automating business processes and minimizing human errors; 3) improve the adaptability of strategies to market changes. It was found that companies that integrated AI into investment management achieve growth in financial performance in the long term. Considerable attention is paid to cybersecurity issues, ethical aspects and possible limitations in the adaptation of AI. The results of the study confirm that the use of AI technologies increases the competitiveness of companies, but requires significant investment and time resources at the implementation stage. The authors discuss the prospects for further development of AI solutions in the context of global digitalization and the importance of the human factor in the integration of innovations. The integration of AI technologies into corporate investment management forms a new paradigm of business processes focused on sustainable development and profit maximization. The results obtained form the basis for developing strategies for optimizing corporate governance in the context of digital transformation.