The study of the impact of innovative management methods on improving the competitiveness of modern organizations in the context of globalization and digital transformation

Abstract

In the context of the modern global market, characterized by globalization and digital transformation, the issue of organizational competitiveness is becoming increasingly relevant. The development of innovative management methods plays a key role in ensuring the sustainability and success of companies. The purpose of this article is to explore the impact of innovative management methods on enhancing the competitiveness of modern organizations. The work is based on the analysis of existing literature and empirical research, as well as on data obtained through surveys and interviews with managers and employees of various companies. Comparative analysis and statistical data processing methods were applied to identify correlations between the implementation of innovative management methods and competitiveness indicators. The research showed that the use of innovative management methods, such as agile, lean, digital transformation of business processes, and data-driven management, significantly impacts the improvement of companies' competitiveness indicators. Organizations that actively implement such methods demonstrate higher productivity growth, market adaptability, and customer satisfaction. Additionally, survey information confirmed the importance of leadership and corporate culture that foster innovation. The research results emphasize the need to integrate innovative approaches into management strategies to achieve sustainable success in the context of globalization and digital transformation. It was found that key factors contributing to the successful implementation of innovative methods include staff training, improving internal communication, and creating a favorable innovative environment. The implementation of innovative management methods is a critically important element in enhancing the competitiveness of modern organizations. Companies that can adapt to changes and actively apply new management approaches gain a significant advantage in the global market. This article provides practical recommendations for the implementation of innovative management methods for executives and managers aiming to increase their organization's efficiency in the context of globalization and digital transformation.