The role of digital platforms and cloud technologies in the transformation of management practices and optimization of business processes

Abstract

In recent decades, digital platforms and cloud technologies have gained significant importance and become an integral part of strategic management and business process optimization. The aim of this article is to explore the impact of these technologies on the transformation of management practices and the optimization of business processes in various industries. To achieve this goal, a comprehensive analysis of current scientific research and practical examples of the implementation of digital platforms and cloud technologies in business was conducted. Methods of systems analysis, comparative study, and thematic analysis were used. The main sources of information were scientific publications, consulting company reports, and case studies. The study revealed that the implementation of digital platforms significantly improves the efficiency of management processes through the automation of routine tasks, improved communication between departments, and the creation of a unified information environment. Cloud technologies, in turn, provide flexibility and scalability of business processes, which is especially important in a rapidly changing market environment. The main advantages identified in the study include reduced IT infrastructure costs, improved decision-making quality through big data analytics, and enhanced information security. The results confirm that digital platforms and cloud technologies play a key role in the modern transformation of management practices. However, despite the obvious advantages, there are certain challenges. The main ones are related to the need to adapt the organizational structure, train personnel, and ensure cybersecurity. For the successful integration of these technologies, it is important to consider the individual characteristics of each company and industry. The research confirmed that the implementation of digital platforms and cloud technologies significantly transforms management practices, making them more efficient and adaptive to modern business realities. Companies that actively use these innovations have a competitive advantage, expressed in process optimization and improved financial performance. In the context of ongoing digital transformation, further study and implementation of these technologies will become one of the key success factors.