The impact of digital technologies on the transformation of business models and organizational structures of modern enterprises

Abstract

Modern enterprises face rapidly changing market conditions and increasing competition, necessitating adaptation and innovation in their business models and organizational structures. The introduction of digital technologies such as big data, artificial intelligence, and blockchain has a significant impact on these processes. The aim of this article is to study and analyze how digital technologies contribute to the transformation of business models and organizational structures of enterprises, as well as to identify key factors that facilitate or hinder these changes. The research utilized literature analysis, surveys, and interviews with representatives from various industries, as well as the study of real cases of successful digital technology implementation in business processes. Data collection was based on a combination of quantitative and qualitative methods, ensuring a comprehensive approach to the topic. The research results showed that digital technologies have a significant impact on the transformation of business models, allowing enterprises to implement new strategies and improve their production and management processes. Key factors contributing to successful transformation include the flexibility of organizational structures, innovative thinking of leadership, and adequate investment in digital infrastructure. However, obstacles were also identified, such as resistance to change among employees and a lack of qualified specialists in the field of information technology. The discussion provides practical recommendations for enterprises seeking to adapt to digital transformation. It highlights the main challenges and prospects for further research in this area. In particular, the necessity of integrating training and development of employees' digital skills is emphasized, as well as the importance of building a long-term digital strategy that combines innovation and sustainable development. Thus, the study demonstrates the critical role of digital technologies in transforming modern enterprises, forming a new paradigm of doing business in the digital age.